Story Behind the Design
This design series portrays control, obedience, and conditional affection through the
metaphor of pets. On the surface, it reflects how people often show love to animals
only when they are behaved and acting how they want them to, when they are easy
to control. But the message is layered, connecting this same concept to human
relationships and the way power and fear shape domestic behavior.
The work ultimately represents the theme of forced obedience connecting to
domestic violence, where love becomes conditional and freedom is punished, the
same as in human-pet relationships. Symbolizing how in some cases we are no
different than animals.
Through this series, I wanted to show how control and manipulation can hide behind
the appearance of care, and how both animals and humans can become victims of
affection that exists only when they submit.
Mockups
